Title: The title is "Scott Pilgrim VS. The World". It is the name of a comic, so already it would interest those who love reading action packed comics. The sense of one person (Scott Pilgrim) versing "the world" gives a sense of super natural, which would bring people who like that kind of thing.
Foreground: there is the title and the main characters in the front to emphasis how important they are in the movie. The lead character is also standing in front of the girl behind him to suggest that he is protecting her. There is also a white fog/ mist, which adds a sense of mystery- like the main character doesn't actually know what he is up against when trying to protect the girl.
Background: there are 7 snippets of characters that appear to have super powers, the one in the middle looks as if he is the boss of them all.
Font & text: the font is rather comic like which reflects the kind of genre this movie is. In the border the text reveals the story line of the movie/ what the main character has to do through-out the movie. It also says the director also made similar films which would make the audience/ or people that were fans of the last few films to engage more people to watch the movie.
Border: The border emphasizes the appearance of the video game or a tv/ gameboy screen, so it can lure more teenage "nerds" to watch this movie.
Characters: the characters have specific looks to them, for example: the main character is wearing an iconic guitar top which suggests he plays guitar and is in a band, his wrist bands suggest that he thinks it is fashionable which shows that he is interested in more classic punk rock music/ fashion/ lifestyle. The girl for example looks like she is interested in the same type of fashion, she has an iconic star bag which makes her appear as if she is like a cartoon character. She also has a sense of unreal qualities about her which is maybe by the lead character is so interested in her, to go to the extent to protect her. The 'boss' bad guy looks a bit like a business man with his strict and severe suit and smart glasses, he looks as if he is invincible and smart enough not to get tricked.
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